More effective tracking of Social traffic
TweetWhen you’re running any kind of online marketing campaign, it’s important to get the best quality data possible in order to measure the quality and value of any traffic that you’re receiving....
View ArticleFollower Count: The New Hit Counter
TweetWe live in an age of data, in which statistical analysis has replaced theological discussion in the search for the truth, and where heightened probability is the closest we ever get to absolute...
View ArticleSocial Media / SEO: More Important than You Thought
TweetThere’s a phenomenally interesting post over on Econsultancy today about the massive influence that both social media and natural search have on overall traffic and sales for websites. The post...
View ArticleQuick Note on Conversions
TweetIn my last post about EdgeRank, I made the following comment towards the end of the post, which I thought deserved a bit more clarification: Treat being liked as a primary conversion goal, and use...
View ArticleNew Bit.ly / Looking Better
TweetI’ve been using bit.ly as my URL shortener of choice for a while (that’s something I never thought I would say) – the main reason being the stats that you can get about traffic via their web...
View ArticleLast Click Doesn’t Win…
Tweet…on its own Pretty much every SEO or online marketing campaign I’ve ever been involved in has used last click as the defining metric for success. In part this is due to the limitations of most...
View ArticleSEO. I am Disappoint
TweetWhen I first got started in SEO, things were different, simpler. In part this was due to the way in which we measured success. Success looked like a number one ranking, and an increase in...
View ArticleConversion Friendly Web Design
TweetThere was an interesting story on The Independent today that cited a study about how badly designed websites have cost businesses around £500 million in sales over the past 3 years. At first...
View ArticleConversion Friendly Websites
TweetYesterday, I blogged about the need for conversion friendly web design, which was inspired by a news story that was doing the rounds about how online retailers were losing sales because of the way...
View ArticleSocial Metrics Worth Measuring
TweetFacebook You will share almost every type of content from your website via Facebook, so it is important to track as many metrics as possible about your interaction with this channel. Number of...
View ArticleAre Remainers Blaming the Wrong People for #brexit
I’m turning into the bus stop of blogs. You wait ages for a new post, and then two come along at once. Following on from the post about the filter bubble of social media that I put up the other day, I...
View Article50 Million buckets of bullsh*t
As someone who uses Facebook’s data as the basis for targeting advertising campaigns, I’ve found the Cambridge Analytica story quite interesting. However, what I can’t get my head around is the numbers...
View Article
